February, 28TH, 2012 – BTBuckets, a personalization and behavioral targeting platform, and Smart AdServer, a premium ad serving company with more than 300 clients on four continents, are now official partners. Smart AdServer clients can now easily use the power of segmentation provided by BTBuckets, to deliver a targeted message in their online campaigns in order to increase the click-through and maximize the conversion rate.
Publishers can create audience segments based on the behavior the visitors had in their website. The service allows them to optimize the inventory and generate higher margins while giving agencies a better return on investment. “The shift is from selling impressions to selling an audience, and that is all marketers always wanted”, says Phillip Klien, BTBuckets’s Co-Founder and product leader. “We are so confident about the lift behaviorally segmented ads bring to publishers that we are offering free trials and implementation services to Smart AdServer clients during the next few weeks”, Klien adds.
The integration is very simple. Smart AdServer users only need to create a BTBuckets account and follow a few steps to install the BTBuckets tag on their website. From that point on, through an intuitive user interface, they will be able to create the segments (or “buckets”) that will automatically be available for use in Smart AdServer. Cyrille Geffray, Managing Director "At Smart AdServer, we are dedicated to offer the most complete and user friendly ad serving tool. Partnerships with behavioral targeting tools like BTBuckets are part of this approach to lead our clients to success."
About BTBuckets (www.btbuckets.com)
Established in 2008, BTBuckets has segmented over 1.8 billion visitors in more than 10,000 domains spread across 40 countries. BTBuckets is a freemium tag-based solution that allows you to automatically segment and target users based on behavioral, demographic, and technographic information. We give you the power to bucket your users in any way you wish - and then serve personalized content to these clusters.
About Smart AdServer (www.smartadserver.com)
Established in 2001, Smart AdServer develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile phones and tablets display campaigns. With these innovative functions and outstanding quality of service, Smart AdServer today has more than 300 clients on four continents. The portfolio includes media agencies/advertisers like Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, as well as many sites and accounts like Canal+, Deezer, PIXmania, Axel Springer, Fox International Channels... and also for the mobile solution, YOC Media Network, Hi-media, Tomorrow Focus, Le Monde.fr.