Facebook integration

Did you know that:

• Men prefer formal language on websites while women prefer informal;
  
• Older folks prefer white or light backgrounds with dark text and the younger people preferring black (dark) backgrounds with white or other colored text;
• Cats lack the ability to pick out shades of red.
  

Source: Color Preferences in Web Design - University of Northern Iowa and Website Design Gender Preferences

Demographic data can tell you a lot about your user preferences - so why not create a more engaging experience for these segments on your strategic webpages? (ok, maybe we can skip creating special pages for cats).

As Mark Zuckerberg said during the D8 conference "in a couple of years people will look back and marvel that automatic site personalization was ever an issue."


Facebook Connect

Everyone knows Facebook. With over 400 million active users out of which 100 million engage with Facebook on over 250,000 websites (source: http://www.facebook.com/press/info.php?statistics) - Facebook Connect has become the new way to interact with sites you visit.

Why not enhance your user experience with data from your Facebook users?

Facebook Connect is a trusted authentication method that allows sites to allow their users to login via their Facebook account. This creates a simpler and more engaging experience for both the site and the end user (more info: http://developers.facebook.com/blog/post/108). This also allows the website to understand more about user characteristics and create a better website experience.


BTBuckets Facebook Connect Integration

As we announced during Google I/O a couple of weeks ago, we concluded our automatic Facebook Connect integration in BTBuckets. What this means is if you use Facebook Connect on your site, you can automatically segment and target based users based on their demographic data.

On your dashboard, notice the new Facebook integration option:

If you click the "Activate Now" button, you will be asked to input your Facebook Application ID. This ID can be found in your Facebook Developer interface:

You're all set! You will notice that BTBuckets automatically created 10 new buckets for you. You can now create segmented content for these different user clusters.

This is version 1.0. We are starting simple, using only three types of demographic information for targeting: age, gender, and marital status. Shortly we will be adding to these segmentations.

Benefits

Do you want a specific landing page for teenage girls on your site? How about for married men above 40? Now you can use Facebook segmentation to enhance user experience on your site.


Note on Privacy

BTBuckets takes privacy very seriously. Although the Facebook Connect platform allows Real Identify access, we do not store or interact with any Personally Identifiable Information (PII). We also insist that websites using the BTBuckets integration update their privacy policy and terms of service to let the users know what's happening.