BTBuckets participated in the Google I/O Sandbox in San Francisco last week discussing the new Chrome and Adwords integration features with their free behavioral segmentation and targeting platform.
During the Google I/O conference on May 19-20 in San Francisco, the 5,000 conference participants had an opportunity to be the first to test new features presented by the BTBuckets's founders. BTBuckets debuted their new Google Chrome plugin offering one-click integrations with three Google products: Adwords, Google Analytics and Google Website Optimizer. We were very proud of offering an advanced yet streamlined integration with the new Adwords Retargeting functionality - allowing Google's new behavioral targeting feature to be used with advanced user segments and a tag-free implementation.
Google announced the Adwords retargeting feature two months ago, discussing the advantages of retargeting your website users on their property: http://adwords.blogspot.com/2010/03/now-available-reach-right-audie...
- which allows you to place tags on special pages where visitors are clustered to be shown ads on the Google network (outside of the original site). This feature is amazing, however BTBuckets did see two opportunities where it could be improved.One-click Implementation
Tagging your site to allow use of the remarketing feature can be costly
and frustrating. Therefore, we created a browser plugin integration that from within Google Adwords, you can automatically select the bucket of users you want to retarget, and with one click, BTBuckets will automatically include the retargeting tag for these users.
Notice in the capture below that a BTBuckets icon is added to the re-targeting code. When you click this button, BTBuckets will automatically install the tag on your site without the need of editing any HTML code on your site:
Because BTBuckets allows you to retarget any audience segment, you can go way beyond a simple page view on a specific web content and create advanced clusters, such as:
- users who saw specific content with frequency control in different visits within specific time frame;
- users from a specific geographic region;
- users who came from specific sources (ex: organic search) and saw specific content
Notice in the capture below that a BTBuckets how any segments created in BTBuckets can be used to target Adwords.
We do hope Adwords users do engage with this new feature and understand the true benefits of behavioral retargeting. DOWNLOAD PLUGIN
Google, Google I/O and Adwords are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.