Brazilian World Cup pride ... targeted!
Brazil is a very proud country - specially proud of their national soccer team. The biggest catalyst for "futebol" pride demonstration is the World Cup. The country stops and stares at what happens on the soccer field.
BTBuckets is Brazilian and we feel the need to participate in this excitement. Although all of our communication is done in English we felt the need to let other Brazilians know about our national pride. And we wanted to do this with our own tool.
The first thing we did was to update the logo to include the Brazilian flag for local users. After creating a bucket for users from Brazil (country), we created a targeting code that switches the current BTBuckets logo to the new logo with the Brazilian flag:
We thought this was cool, yet subtle. We also wanted to write a special note in Portuguese to the Brazilian users. We then developed a DHTML 'peel' banner that we wanted to place on our homepage and then redirect the Brazilian users for a special message in Portuguese.
So if you come to the BTBuckets homepage from a Brazilian IP address, this is what you see:
(notice the 'peel' DHTML in the upper right corner)
If the user then places the mouse over the 'peel' section of the page, this is what they see:
This is a simple, yet powerful, way of segmenting users and letting them know that you understand their behavior and creating a more engaging experience.
BTBuckets is Brazilian and we feel the need to participate in this excitement. Although all of our communication is done in English we felt the need to let other Brazilians know about our national pride. And we wanted to do this with our own tool.
The first thing we did was to update the logo to include the Brazilian flag for local users. After creating a bucket for users from Brazil (country), we created a targeting code that switches the current BTBuckets logo to the new logo with the Brazilian flag:
Brazilian Users |
All Other Users |
We thought this was cool, yet subtle. We also wanted to write a special note in Portuguese to the Brazilian users. We then developed a DHTML 'peel' banner that we wanted to place on our homepage and then redirect the Brazilian users for a special message in Portuguese.
So if you come to the BTBuckets homepage from a Brazilian IP address, this is what you see:
(notice the 'peel' DHTML in the upper right corner)
If the user then places the mouse over the 'peel' section of the page, this is what they see:
This is a simple, yet powerful, way of segmenting users and letting them know that you understand their behavior and creating a more engaging experience.
Comment
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Comment by Daniel Waisberg on June 23, 2010 at 4:58am -
That's a very simple and intelligent example that shows that Behavioral Targeting is not only for PhDs. You can find simple ways to create a better experience for your customers by adding a small touch that will have significance to them and grab their attention.
You are doing a great work! Thank you.
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Comment by Rafael Campos on June 22, 2010 at 12:24pm -
Bem pensado.. acho que isso pode funcionar bem no mashup que criei com um amigo:
http://www.worldcupmashup.com/.. colocar o background da cor da bandeira do país do IP, ou do time mais próximo que está participando da Copa do Mundo. Ótima dica. :)
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