Behavioral Targeting with Dart for Publishers (DFP) Small Business
Google recently substituted their Google Admanager product for Dart for Publishers (DFP) Small Business. The new DFP is a great product and best of all: free.
DFP offers some very interesting targeting capabilities within their adserver - and great geographic targeting. However, true behavioral targeted (BT) ads is not offered in their platform. But with the BTBuckets + DFP integration you can now segment ads based on clusters created within BTBuckets.
We wrote about some ideas on how to use BT with adservers - but if you do integrate your systems, do share your uses with our user group.
Happy early Xmas,
BTBuckets Team
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