There are some behaviors on our site that are simply precious (the analysts call them conversions). How about tweeting about a specific on your site?
Ok, but how can this be useful?Why does everything have to be useful, can't something just be fun?! Well, we did some brainstorming on ideas that could make this interesting:
- tweet about conversions on your site to a private twitter account (this is real-time information!)
- create buckets with geographic regions and tweet behaviors of these users on your site, I love it when someone from Nepal visits my site
- tweet about curious behaviors, something like "Wow, someone just read our article about North Korea in the world cup 27 times!"
- support sites that link to you, tweet about users who arrive on your site from them
Because we believe sites will have many other ideas, we implemented a feature in BTBuckets that allows your site to update Twitter when a user executes a series of mapped behaviors on your website. Here is the step-by-step process:
- Create a bucket for the behavior you want to tweet about
- Create a new targeting code
- In the targeting code interface, select the ATOM Feed and Twitter->Twitter Post Targeting Callback code
- Input the text you want to be in your tweet in the popup (see below variable parameters)
- Save the targeting code - you will be redirected to Twitter's OAuth validation screen
- Select Agree
- You're all set!

The next time a user is included in this bucket, a new tweet will be posted to your account.
Here are the variables that can be used on tweets:
{original_url} - the URL of the page being visited when the user is added to the bucket
{head_title} - the HTML head title of the page being visited
{referrer} - the referrer that brought the user to the page that added the user to that bucket
We'd love to hear about ideas and how you are implementing this feature. Please comment on this post.
Happy Targeting!
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