All Blog Posts Tagged 'integration' (11)

Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad/tablets display campaigns.

And with the BTBuckets + Smart AdServer integration you can now segment ads based on clusters created within…

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One of our goals at BTBuckets is to allow developers to rapidly integrate the benefits of our tool with other systems such as web analytics and content management. Whenever we see integrations of external tools with BTBuckets, we really like to talk about them.



Martijn van Vreeden from Analytics for Joomla recently developed a plugin for BTBuckets for Joomla. Besides allowing a seamless integration of the BTBuckets tag… Continue

Google recently substituted their Google Admanager product for Dart for Publishers (DFP) Small Business. The new DFP is a great product and best of all: free. Continue

There are some behaviors on our site that are simply precious (the analysts call them conversions). How about tweeting about a specific on your site?



Ok, but how can this be useful?



Why does everything have to be useful, can't something just be fun?! Well, we did some brainstorming on ideas that could make this interesting:

• tweet about conversions on your site to a private twitter account (this is real-time…

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We've just launched the Google Chrome version of our browser plugin to integrate BTBuckets with Google Analytics and Google Website Optmizer within the browser.

Firefox users have this for some time, and now it's available for Google Chrome users with the same features. Check it out and see what you can do with it.

We’ve received many questions about using BTBuckets within different websites. We still do not support sharing bucket information among different domains (BTBuckets works with 1st party cookies). We’re working to release this feature soon.



However, we’re allowing sharing buckets between subdomains with the main domain. If you have www.yoursite.com and content.yoursite.com, you can configure profiling settings and share buckets content between both… Continue

The latest proven trend in website optimization are A/B and Multivariate testing. By using science (and user response) to identify the best versions of your site content and design, you will improve ROI. Some benefits of using testing are:

• Increase website conversion…

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Most of the exposure of the benefits of Behavioral Targeting (BT) today are seen in the ad-world. Being able to segment users based on their anonymous behavior has been proven to increase click-through and conversion at impressive rates.



Although most of the publicized targeting benefits are network-based, you can segment your with on-site BT using your own users' behaviors.



Below are some interesting segmenting options/examples that can be used for on-site…

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Web 2.0 is all about video. The browser has become the new television set. How many sites now have a video describing the product / service on the home-page?





Being able to understand user behavior within the videos and engage in a conversation with your users based on their reactions can really improve user experience.





YouTube is the video mammoth. Google recently posted an API interface for YouTube, allowing… Continue

Google Analytics just launched a series of new features. One of the most talked-about upgrades is the ability to create on-the-fly segments and understand the different behavior metrics for each of these segments. Avinash Kaushik, the Google Analytics evangelist, recently posted an article on his blog -… Continue

One of the most common uses of behavioral targeting is with ads. Being able to segment ads based on behavior can bring significant lifts in click-through and conversion rates.

Check out our article in our documentation to understand how you can integrate BTBuckets with Google's AdManager.