Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad/tablets display campaigns.
And with the BTBuckets + Smart AdServer integration you can now segment ads based on clusters created within… Continue
Added by BTBuckets on January 19, 2012 at 3:19pm —
One of our goals at BTBuckets is to allow developers to rapidly integrate the benefits of our tool with other systems such as web analytics and content management. Whenever we see integrations of external tools with BTBuckets, we really like to talk about them.
Martijn van Vreeden from Analytics for Joomla
recently developed a plugin for BTBuckets for Joomla. Besides allowing a seamless integration of the BTBuckets tag… Continue
Added by BTBuckets on January 31, 2011 at 4:40pm —
Google recently substituted their Google Admanager product for Dart for Publishers
(DFP) Small Business. The new DFP is a great product and best of all: free.
DFP offers some very interesting targeting capabilities within their adserver - and great geographic targeting. However, true behavioral targeted (BT) ads is not offered in their platform. But with the… Continue
Added by BTBuckets on December 1, 2010 at 2:00pm —
There are some behaviors on our site that are simply precious (the analysts call them conversions). How about tweeting about a specific on your site?Ok, but how can this be useful?
Why does everything have to be useful, can't something just be fun?! Well, we did some brainstorming on ideas that could make this interesting:
- tweet about conversions on your site to a private twitter account (this is real-time…
Added by BTBuckets on June 17, 2010 at 12:30pm —
We've just launched the Google Chrome version of our browser plugin
to integrate BTBuckets with Google Analytics and Google Website Optmizer within the browser.
Firefox users have this for some time, and now it's available for Google Chrome users with the same features. Check it out
and see what you can do with it.
Added by BTBuckets on April 12, 2010 at 12:30pm —
We’ve received many questions about using BTBuckets within different websites. We still do not support sharing bucket information among different domains (BTBuckets works with 1st party cookies). We’re working to release this feature soon.
However, we’re allowing sharing buckets between subdomains with the main domain. If you have www.yoursite.com
, you can configure profiling settings and share buckets content between both… Continue
Added by Douglas Tokuno on September 11, 2009 at 7:00pm —
The latest proven trend in website optimization are A/B and Multivariate testing. By using science (and user response) to identify the best versions of your site content and design, you will improve ROI. Some benefits of using testing are:
- Increase website conversion…
Added by Phillip Klien on June 10, 2009 at 7:30pm —
Most of the exposure of the benefits of Behavioral Targeting (BT) today are seen in the ad-world. Being able to segment users based on their anonymous behavior has been proven to increase click-through and conversion at impressive rates. Continue
Although most of the publicized targeting benefits are network-based, you can segment your with on-site BT using your own users' behaviors.
Below are some interesting segmenting options/examples that can be used for on-site…
Added by Phillip Klien on December 16, 2008 at 10:30pm —
Web 2.0 is all about video. The browser has become the new television set. How many sites now have a video describing the product / service on the home-page?
Being able to understand user behavior within the videos and engage in a conversation with your users based on their reactions can really improve user experience.
YouTube is the video mammoth. Google recently posted an API interface for YouTube
, allowing… Continue
Added by Phillip Klien on November 18, 2008 at 1:30am —
Google Analytics just launched a series of new features. One of the most talked-about upgrades is the ability to create on-the-fly segments and understand the different behavior metrics for each of these segments. Avinash Kaushik, the Google Analytics evangelist, recently posted an article on his blog -… Continue
Added by Phillip Klien on November 6, 2008 at 1:30pm —
One of the most common uses of behavioral targeting is with ads. Being able to segment ads based on behavior can bring significant lifts in click-through and conversion rates.
Check out our article in our documentation to understand how you can integrate BTBuckets with Google's AdManager.
Added by Douglas Tokuno on October 13, 2008 at 8:30pm —