All Blog Posts Tagged 'googleanalytics' (2)

The Question: Does Display provide Search lift?

We want to help answer one question for your marketing efforts: does Display really help Search conversions? In other words, we want to let you go to your company's CMO and let him know if he/she should continue to invest in display advertising or not.

Marketing Attribution Background Info

One of the most discussed subjects about measuring marketing ROI is the attribution factor. One of the best… Continue

Google Analytics just launched a series of new features. One of the most talked-about upgrades is the ability to create on-the-fly segments and understand the different behavior metrics for each of these segments. Avinash Kaushik, the Google Analytics evangelist, recently posted an article on his blog -… Continue