All Blog Posts Tagged 'google' (6)

Browser plugin news: Chrome version available

We've just launched the Google Chrome version of our browser plugin to integrate BTBuckets with Google Analytics and Google Website Optmizer within the browser.

Firefox users have this for some time, and now it's available for Google Chrome users with the same features. Check it out and see what you can do with it.

Added by BTBuckets on April 12, 2010 at 12:30pm — No Comments

New feature: Browser plugin

The webanalytics industry has gained a lot of momentum in the last few years, and today the ability to analyze a site has become very advanced and at the same time, much easier. Google recently announced site intelligence feature that even does the analysis for you.

The next step in the webanalytics evolution is: action.

Today, when you notice a behavior on… Continue

Added by BTBuckets on January 6, 2010 at 9:30am — No Comments

Google Website Optimizer with Behavioral Segmentation

*UPDATE* Before reading this article, check out our GWO integration page.

The latest proven trend in website optimization are A/B and Multivariate testing. By using science (and user response) to identify the best versions of your site content and design, you will improve ROI. Some benefits of using testing are:

Increase website conversion…

Continue

Added by Phillip Klien on June 10, 2009 at 7:30pm — No Comments

True ROI Marketing Attribution with Google Analytics

The Question: Does Display provide Search lift?

We want to help answer one question for your marketing efforts: does Display really help Search conversions? In other words, we want to let you go to your company's CMO and let him know if he/she should continue to invest in display advertising or not.

Marketing Attribution Background Info

One of the most discussed subjects about measuring marketing ROI is the attribution factor. One of the best… Continue

Added by Phillip Klien on May 26, 2009 at 11:00pm — No Comments

Target Google Analytics Advanced Segmentation Users

Google Analytics just launched a series of new features. One of the most talked-about upgrades is the ability to create on-the-fly segments and understand the different behavior metrics for each of these segments. Avinash Kaushik, the Google Analytics evangelist, recently posted an article on his blog -… Continue

Added by Phillip Klien on November 6, 2008 at 1:30pm — No Comments

Integrating with Google Ad Manager

One of the most common uses of behavioral targeting is with ads. Being able to segment ads based on behavior can bring significant lifts in click-through and conversion rates.

Check out our article in our documentation to understand how you can integrate BTBuckets with Google's AdManager.

Added by Douglas Tokuno on October 13, 2008 at 8:30pm — No Comments