All Blog Posts Tagged 'analytics' (4)

UPDATE: To make easier the task of segmenting companies, we've created a new option inside Organization segmentation. Now, you can select Fortune 500 to profile users coming from the top 500 companies based on the latest Fortune ranking!



For the past few years, there's been an increasing demand for Geolocation support on any software, service or device out there. It's very useful in a behavioral targeting/profiling service, for instance,… Continue

The webanalytics industry has gained a lot of momentum in the last few years, and today the ability to analyze a site has become very advanced and at the same time, much easier. Google recently announced site intelligence feature that even does the analysis for you.



The next step in the webanalytics evolution is: action.



Today, when you notice a behavior on… Continue

The Question: Does Display provide Search lift?

We want to help answer one question for your marketing efforts: does Display really help Search conversions? In other words, we want to let you go to your company's CMO and let him know if he/she should continue to invest in display advertising or not.

Marketing Attribution Background Info

One of the most discussed subjects about measuring marketing ROI is the attribution factor. One of the best… Continue

Google Analytics just launched a series of new features. One of the most talked-about upgrades is the ability to create on-the-fly segments and understand the different behavior metrics for each of these segments. Avinash Kaushik, the Google Analytics evangelist, recently posted an article on his blog -… Continue