Trying to make the internet a friendlier place. That is the goal of BTBuckets.
Behavioral Targeting is definitely a great path down the road to friendliness. Creating relevant content, ad or customized interfaces brings browsing to another level.
While reading (online obviously!) news and blogs we realized that people´s perception of behavioral targeting was well off. Privacy issues were emerging and companies were misusing this great power given to us by tech gods.… Continue