All Blog Posts (50)

We're Live!

We're happy to inform that as of right now, the BTBuckets tool is now a native part of the SiteApps platform.  SiteApps introduces the missing piece of segmentation nirvana: instant install personalizations (we call them apps!).

We have been covering this update for a while, feel free to re-visit what we've been talking about.

• Sept 25th - …

Hi -



We've been talking about how BTBuckets has evolved and how you can take advantage of this upgrade.  Well, tomorrow is D-Day where we effectively close BTBuckets.com for new sign-ups, and focus all of our segmentation features in…

Hi – it’s Phillip here again,

It’s been a couple of weeks since I last emailed you. Hopefully you had time to visit our SiteApps platform (BTBuckets v2.0 if you will) which will replace BTBuckets. If you still haven’t known about SiteApps – take a minute and learn more about how …

Hello from BTBuckets !



First of all, it's been a while since we've gotten in touch - but that just means that we've been extremely busy working on our products. It’s been over four years since we launched – and after bucketing over 2.2 Billion users on dozens of thousands of web sites we're extremely happy to announce that BTBUCKETS HAS EVOLVED!



We're introducing our new segmentation and optimization platform:…

DOWNLOAD RELEASE (PDF)

February, 28^TH, 2012 – BTBuckets, a personalization and behavioral targeting platform, and Smart AdServer, a premium ad serving company with more than 300 clients on four continents, are now official…

Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad/tablets display campaigns.

And with the BTBuckets + Smart AdServer integration you can now segment ads based on clusters created within…

BTBuckets just passed the 1 Billion (with a "b") milestone !!!

To put this in perspective, here are some interesting facts about this number:

• 1,000,000,000 4 penny nails would reach from San Jose city, CA to Durham city, NC
• 1,000,000,000 NFL footballs laid end to end would reach as far as 5.76 plane Neptune
• 1,000,000,000 baseballs laid next to each other…

We believe that the beauty and benefits of on-site personalization will be beneficial to all stakeholders if done always respecting user privacy. At BTBuckets we do not work with PII (Personally Identifiable Information) and we want to make sure the website visitor is always in control.



Besides working with a universal opt-out, all of the segmentation information we use is stored on the individual user…

Google informed us about a scheduled maintenance period on February 7th on Google AppEngine, our cloud service provider, which may affect you.

During the maintenance period, you will be able to make changes on your buckets and/or targets. But the changes will be applied once Google's AppEngine team has concluded the…

We just added three new types of clustering filters in the BTBuckets interface:

• language: segment users based on the language and locale of their browser;
• browser: cluster users based on what browser and/or browser version;
• operating system: bucket users based on what operating system they use (includes mobile devices, such as the iPad).

This will now allow you to enhance existing…

• tweet about conversions on your site to a private twitter account (this is real-time…