Free Behavioral Targeting and Segmentation - BTBuckets

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BTBuckets New feature: Wordpress plugin

If you're a Wordpress user, you can now add segmentation and behavioral targeting to your website or blog easier than before, by using our Wordpress plugin. The plugin automagically adds the BTBuckets' tag on your site, making it completely capable of doing behavioral targeting, leaving you free of touching any html code.

The plugin is released under the
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Added by BTBuckets on March 5, 2010 at 5:30pm — No Comments

BTBuckets Full IP intelligence experience and other nice news

New options on IP intelligence

Some weeks ago, we made it possible to segment and target users based on their geographical location, defined by either City, State or Country. Now, we're extending Geolocation to also support Internet Service Providers and Organizations over the world. This means BTBuckets can now also target users within a single Organization or ISP, or any subset of them.

T… Continue

Added by BTBuckets on February 11, 2010 at 5:30pm — No Comments

BTBuckets New configuration user interface

We've just rolled out a very nice update to the buckets configuration tools. This means the configuration and presentation of the bucket profile is much better. Take a look:

The main changes the new interface implements are: one-click rule configuration and one-click condition logic change. To add a new rul… Continue

Added by BTBuckets on February 4, 2010 at 3:10pm — No Comments

BTBuckets New Feature: Geolocation targeting in a few clicks

For the past few years, there's been an increasing demand for Geolocation support on any software, service or device out there. It's very useful in a behavioral targeting/profiling service, for instance, and our users strongly agree with that statement. That's why we're happy to announce that today we're rolling out this cool feature: now one might segment his/her audience based on the City, State or Country where the request was originated. This new feature works by discovering the Geolocation… Continue

Added by BTBuckets on January 21, 2010 at 4:30pm — No Comments

BTBuckets New feature: Browser plugin

The webanalytics industry has gained a lot of momentum in the last few years, and today the ability to analyze a site has become very advanced and at the same time, much easier. Google recently announced site intelligence feature that even does the analysis for you. The next step in the webanalytics evolution is: action. Today, when you notice a behavior on your site on your weban… Continue

Added by BTBuckets on January 6, 2010 at 9:30am — No Comments

BTBuckets Infrastructure upgrade

We are continuously monitoring our application on our cloud computing providers (Google AppEngine and Amazon EC2) and constantly optimizing our infra-structure to guarantee that the BTBuckets applicacation runs as fast as possible on your site. After a year of understanding request behavior with both our cloud computing providers, we decided to switch the hosting of our static javascript file from Amazon EC2 to Google Appengine. This is a one-time change and no configuration update (either buck… Continue

Added by BTBuckets on December 9, 2009 at 6:02pm — No Comments

BTBuckets BTBuckets is out of beta

BTBuckets, the free web segmentation tool is reached its 1st anniversary, and there are a lot of reasons to celebrate! After one year, we've been helping hundreds of websites to create a better experience to their users. Also, we've been recognized by many analytics experts as a powerful solution for personalization. Our mission is to create a simple and flexible solution to empower the websites to make the internet a friendlier place to their users. We still have a long journey, but thanks to… Continue

Added by BTBuckets on October 21, 2009 at 8:24pm — No Comments

Douglas Tokuno New feature: Default Buckets

One of the biggest challenges regarding Behavioral Targeting is to create relevant segments and configure them correctly. BTBuckets is thriving to make this mission increasingly easier for users. For that reason, we're launching our "Default Buckets". Now, everybody has a new way to automatically add four popular buckets to their profiles, without any configuration effort. The buckets are: New Visi… Continue

Added by Douglas Tokuno on October 13, 2009 at 9:30pm — 1 Comment

Douglas Tokuno Improvement on Targeting: selecting your URLs

Recently, we have launched the targeting feature for BTBuckets. This allowed to configure HTML/Javascript code to be presented to segmented users straight from within the BTBuckets interface and already using the tags already installed with BTBuckets. Now, you have a new option to select the URLs that you want to deliver the target code (or apply regular expressions to a set of URLs). Imagine that you want to change an image for users belonging to a specific bucket - but just present on your h… Continue

Added by Douglas Tokuno on September 18, 2009 at 7:00pm — No Comments

Douglas Tokuno Shared buckets for subdomains

We’ve received many questions about using BTBuckets within different websites. We still do not support sharing bucket information among different domains (BTBuckets works with 1st party cookies). We’re working to release this feature soon. However, we’re allowing sharing buckets between subdomains with the main domain. If you have www.yoursite.com and content.yoursite.com, you can configure profiling settings and share buckets content between both websites. In… Continue

Added by Douglas Tokuno on September 11, 2009 at 7:00pm — No Comments

Douglas Tokuno The Bucket Overwrite Loop Solution

We've received some questions about a specific use of BTBuckets upon overwriting buckets. This situation occurs when you have a bucket A and bucket B and when you enter on bucket A you don't want to belong to B and vice versa. The natural thinking is to configure A overwriting B and B overwriting A. However, we cannot have 2 buckets overwriting each other (because the system will not allow users to be placed in buckets if they already are in another bucket that overwrites the new one). BTBuckets… Continue

Added by Douglas Tokuno on August 7, 2009 at 1:00am — No Comments

Phillip Klien Google Website Optimizer with Behavioral Segmentation

*UPDATE* Before reading this article, check out our GWO integration video.

The latest proven trend in website optimization are A/B and Multivariate testing. By using science (and user response) to identify the best versions of your site content and design, you will improve ROI. Some benefits of using testing are:
… Continue

Added by Phillip Klien on June 10, 2009 at 7:30pm — No Comments

Phillip Klien True ROI Marketing Attribution with Google Analytics

The Question: Does Display provide Search lift?

We want to help answer one question for your marketing efforts: does Display really help Search conversions? In other words, we want to let you go to your company's CMO and let him know if he/she should continue to invest in display advertising or not.

Marketing Attribution Background Info

One of the most discussed subjects about measuring marketing ROI is the attribution factor. One of the best… Continue

Added by Phillip Klien on May 26, 2009 at 11:00pm — No Comments

Phillip Klien Emetrics Summit in San Jose

eMetrics BTBuckets presentationBTBuckets presented a session during the eMetrics Summit in San Jose earlier this month about how sites are using behavioral targeting. The session was on the Emergent Metrics track, with presentations… Continue

Added by Phillip Klien on May 19, 2009 at 4:30pm — No Comments

Phillip Klien Huge new features!

Yes - we heard you! Thank you for all your feedback. We released BTBuckets late last year believing we could help improve user engagement based on anonymous behavior segmentation and targeting. And based on your feedback, we are doing a good job! We received a lot of feedback during the last couple of months and this feedback was a great resource for new features. We just updated BTBuckets with two new major upgrades (and a couple of bug fixes):
  • We added the "T
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Added by Phillip Klien on March 18, 2009 at 5:30pm — No Comments

Douglas Tokuno BTBuckets is a proud member of BTSC

Trying to make the internet a friendlier place. That is the goal of BTBuckets. Behavioral Targeting is definitely a great path down the road to friendliness. Creating relevant content, ad or customized interfaces brings browsing to another level. While reading (online obviously!) news and blogs we realized that people´s perception of behavioral targeting was well off. Privacy issues were emerging and companies were misusing this great power given to us by tech gods. Companies like Phorm and Ne… Continue

Added by Douglas Tokuno on January 15, 2009 at 7:00pm — No Comments

Phillip Klien Adserver Behavioral Targeting

Most of the exposure of the benefits of Behavioral Targeting (BT) today are seen in the ad-world. Being able to segment users based on their anonymous behavior has been proven to increase click-through and conversion at impressive rates. Although most of the publicized targeting benefits are network-based, you can segment your with on-site BT using your own users' behaviors. Below are some interesting segmenting options/examples that can be used for on-site BT:
  • Re-targeting
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Added by Phillip Klien on December 16, 2008 at 10:30pm — 1 Comment

Douglas Tokuno BTBuckets event tracking: a new way to segment users

We've been receiving some requests from users of BTBuckets and we're now lauching this new feature: Event Tracking. It will allow to track and segment through any kind of events, such as Flash, Ajax, Form validation, Javascript functions, etc. Click here to see all technical details and give your feedback! Continue

Added by Douglas Tokuno on November 18, 2008 at 6:30pm — No Comments

Douglas Tokuno BTBuckets event tracking: a new way to segment users

We've been receiving some requests from users of BTBuckets and we're now lauching this new feature: Event Tracking. It will allow to track and segment through any kind of events, such as Flash, Ajax, Form validation, Javascript functions, etc. Click here to see all technical details and give your feedback! Continue

Added by Douglas Tokuno on November 18, 2008 at 6:00pm — No Comments

Phillip Klien YouTube Behavioral Targeting

Web 2.0 is all about video. The browser has become the new television set. How many sites now have a video describing the product / service on the home-page?

Being able to understand user behavior within the videos and engage in a conversation with your users based on their reactions can really improve user experience.

YouTube is the video mammoth. Google recently posted an API interface for YouTube, allowing sites to implem… Continue

Added by Phillip Klien on November 18, 2008 at 1:30am — No Comments

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