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BTBuckets Behavioral Targeting with Smart AdServer



Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad/tablets display campaigns.

And with the BTBuckets + Smart AdServer integration you can now segment ads based on clusters created within…

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Added by BTBuckets on January 19, 2012 at 3:19pm — No Comments

BTBuckets Cloud Infrastructure Upgrade (HRD)

We are proud to be recognized by Google as one of their largest customers on their Appengine cloud computing platform.  We are in constant contact with their engineers and make sure we are up to date with the Appengine platform since it's launch in mid-2008 - and we work hard to take advantage of every new feature.


We have been working closely with Google's engineers to migrate our system to Appengine's "…
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Added by BTBuckets on August 8, 2011 at 8:00pm — No Comments

BTBuckets Over 1 Billion Bucketed Users !!!

BTBuckets just passed the 1 Billion (with a "b") milestone !!!

 

To put this in perspective, here are some interesting facts about this number:

 

  • 1,000,000,000 4 penny nails would reach from San Jose city, CA to Durham city, NC
  • 1,000,000,000 NFL footballs laid end to end would reach as far as 5.76 plane Neptune
  • 1,000,000,000 baseballs laid next to each other…
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Added by BTBuckets on June 2, 2011 at 8:00pm — 1 Comment

Felippe Bueno Infrastructure Upgrade





We are almost at the 1 Billion (with a "B") segmented users milestone.  Our client base has grown a lot, and after almost 3 years running on the Amazon EC2 Cloud we decided that it was time to once again upgrade our front-end interface infrastructure.


As of yesterday, the BTBuckets front-end is running on our brand new dedicated Verio hosting infrastructure.  


Furthermore, we…
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Added by Felippe Bueno on May 4, 2011 at 9:51pm — No Comments

BTBuckets We eliminated the third-party cookie used for performance

We believe that the beauty and benefits of on-site personalization will be beneficial to all stakeholders if done always respecting user privacy. At BTBuckets we do not work with PII (Personally Identifiable Information) and we want to make sure the website visitor is always in control.



Besides working with a universal opt-out, all of the segmentation information we use is stored on the individual user…

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Added by BTBuckets on February 3, 2011 at 4:32pm — No Comments

BTBuckets Joomla BTBuckets plugin

One of our goals at BTBuckets is to allow developers to rapidly integrate the benefits of our tool with other systems such as web analytics and content management. Whenever we see integrations of external tools with BTBuckets, we really like to talk about them.



Martijn van Vreeden from Analytics for Joomla recently developed a plugin for BTBuckets for Joomla. Besides allowing a seamless integration of the BTBuckets tag… Continue

Added by BTBuckets on January 31, 2011 at 4:40pm — No Comments

Felippe Bueno Scheduled maintance on Google Appengine

Google informed us about a scheduled maintenance period on February 7th on Google AppEngine, our cloud service provider, which may affect you.



During the maintenance period, you will be able to make changes on your buckets and/or targets. But the changes will be applied once Google's AppEngine team has concluded the…

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Added by Felippe Bueno on January 31, 2011 at 4:25pm — No Comments

BTBuckets Behavioral Targeting with Dart for Publishers (DFP) Small Business

Google recently substituted their Google Admanager product for Dart for Publishers (DFP) Small Business. The new DFP is a great product and best of all: free.


DFP offers some very interesting targeting capabilities within their adserver - and great geographic targeting. However, true behavioral targeted (BT) ads is not offered in their platform. But with the…
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Added by BTBuckets on December 1, 2010 at 2:00pm — No Comments

Felippe Bueno Cloud infra-structure upgrade

We take performance very seriously.…
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Added by Felippe Bueno on November 12, 2010 at 6:30pm — 1 Comment

BTBuckets BTBuckets invited to speak at Google Developer Day Brazil 2010

On Friday 2010-10-28, Google will host the 2010 edition of Google Developer Day in Brazil. As described by Google, the event:



Google Developer Day is a one-day event that will feature technical content on the latest Google developer products and platforms and also give you a chance to meet the team that works on them. We will have sessions on Android, Chrome & HTML5,… Continue

Added by BTBuckets on October 28, 2010 at 7:30pm — No Comments

Phillip Klien Targeting users based on technical information

We just added three new types of clustering filters in the BTBuckets interface:

  • language: segment users based on the language and locale of their browser;
  • browser: cluster users based on what browser and/or browser version;
  • operating system: bucket users based on what operating system they use (includes mobile devices, such as the iPad).

This will now allow you to enhance existing…

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Added by Phillip Klien on August 30, 2010 at 5:25pm — No Comments

BTBuckets Targeting Frequency Control

The capability of creating an engaging user experience by personalization is directly linked with message content and timing. Users will be impressed by receiving messages appropriate to segments they belong - but may become disappointed if the timing is off.



This happened recently to me, where as an expecting dad who just had a kid - I was bombarded with product offerings for pre-birth opportunities. Good segmentation, bad timing. The same can happen on your site.



At… Continue

Added by BTBuckets on August 6, 2010 at 6:00pm — 1 Comment

BTBuckets Wordpress Plugin - First Example of our Developer Ecosystem

At Google I/O we met a lot of excellent developers and discussed how BTBuckets can help them leverage their objectives by grasping the best of what segmentation has to offer. And we met Thaya Kareeson, who developed the WP Greet Box WordPress Plugin, a simple yet powerful segmentation plugin with over 170,000 downloads, who was probably the most excited with the… Continue

Added by BTBuckets on June 29, 2010 at 5:00pm — No Comments

BTBuckets Brazilian World Cup pride ... targeted!

Brazil is a very proud country - specially proud of their national soccer team. The biggest catalyst for "futebol" pride demonstration is the World Cup. The country stops and stares at what happens on the soccer field.



BTBuckets is Brazilian and we feel the need to participate in this excitement. Although all of our communication is done in English we felt the need to let other Brazilians know about our national pride. And we wanted to do this with our own tool.



The first… Continue

Added by BTBuckets on June 22, 2010 at 12:00pm — 2 Comments

BTBuckets Automatically post a new message on Twitter based on user behavior on your site

There are some behaviors on our site that are simply precious (the analysts call them conversions). How about tweeting about a specific on your site?



Ok, but how can this be useful?



Why does everything have to be useful, can't something just be fun?! Well, we did some brainstorming on ideas that could make this interesting:



  • tweet about conversions on your site to a private twitter account (this is real-time…
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Added by BTBuckets on June 17, 2010 at 12:30pm — 1 Comment

BTBuckets Facebook integration

Did you know that:

  • Men prefer formal language on websites while women prefer informal;

  • Older folks prefer white or light backgrounds with dark text and the younger people preferring black (dark) backgrounds with white or other colored text;
  • Cats lack the ability to pick out shades of red.

Source: Color Preferences in Web Design - University of… Continue

Added by BTBuckets on June 7, 2010 at 8:00pm — 2 Comments

BTBuckets BTBuckets debuted Adwords Retargeting Integration at Google I/O 2010

BTBuckets participated in the Google I/O Sandbox in San Francisco last week discussing the new Chrome and Adwords integration features with their free behavioral segmentation and targeting platform.



During the Google I/O conference on May 19-20 in San Francisco, the 5,000 conference participants had an opportunity to be the first to test new features presented by the BTBuckets's founders. BTBuckets debuted their new Google Chrome plugin offering one-click… Continue

Added by BTBuckets on May 26, 2010 at 4:30pm — 4 Comments

BTBuckets Facebook automatic demographic targeting

UPDATE (May 20)



As we wrote this blog post it occured to us that not everybody in the BTBuckets community knows the values that BTBuckets stands for... that, and the fact that the Facebook Connect feature reside on the privacy realm, led us to write this comment.



Under no circumstances will BTBuckets use personal identifiable information (PII). BTBuckets and other serious companies are at the forefront of a huge technological… Continue

Added by BTBuckets on May 19, 2010 at 1:30am — No Comments

BTBuckets Upcoming App Engine scheduled maintenance

There will be a scheduled maintenance on Google App Engine, where we run BTBuckets profiling engine, on April 28th and May 5th, both from 1 to 2 pm Pacific Time.



Any changes made on your buckets and targets will not be available during the maintenance, however, users will still be clustered and the targets will run, without any limitations. We will save and queue changes made to the BTBuckets accounts and will synchronize them once the maintenance is over. If you have any questions… Continue

Added by BTBuckets on May 5, 2010 at 6:02pm — No Comments

BTBuckets Browser plugin news: Chrome version available

We've just launched the Google Chrome version of our browser plugin to integrate BTBuckets with Google Analytics and Google Website Optmizer within the browser.

Firefox users have this for some time, and now it's available for Google Chrome users with the same features. Check it out and see what you can do with it.

Added by BTBuckets on April 12, 2010 at 12:30pm — No Comments

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