Free Behavioral Targeting and Segmentation - BTBuckets

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Phillip Klien Targeting users based on technical information

We just added three new types of clustering filters in the BTBuckets interface:

  • language: segment users based on the language and locale of their browser;
  • browser: cluster users based on what browser and/or browser version;
  • operating system: bucket users based on what operating system they use (includes mobile devices, such as the iPad).

This will now allow you to enhance existing bu

… Continue

Added by Phillip Klien on August 30, 2010 at 5:25pm — No Comments

BTBuckets Targeting Frequency Control

The capability of creating an engaging user experience by personalization is directly linked with message content and timing. Users will be impressed by receiving messages appropriate to segments they belong - but may become disappointed if the timing is off.

This happened recently to me, where as an expecting dad who just had a kid - I was bombarded with product offerings for pre-birth opportunities. Good segmentation, bad timing. The same can happen on your site.

At BTBuc… Continue

Added by BTBuckets on August 6, 2010 at 6:00pm — 1 Comment

BTBuckets Wordpress Plugin - First Example of our Developer Ecosystem

At Google I/O we met a lot of excellent developers and discussed how BTBuckets can help them leverage their objectives by grasping the best of what segmentation has to offer. And we met Thaya Kareeson, who developed the WP Greet Box WordPress Plugin, a simple yet powerful segmentation plugin with over 170,000 downloads, who was probably the most excited with the dynamic… Continue

Added by BTBuckets on June 29, 2010 at 5:00pm — No Comments

BTBuckets Brazilian World Cup pride ... targeted!

Brazil is a very proud country - specially proud of their national soccer team. The biggest catalyst for "futebol" pride demonstration is the World Cup. The country stops and stares at what happens on the soccer field.

BTBuckets is Brazilian and we feel the need to participate in this excitement. Although all of our communication is done in English we felt the need to let other Brazilians know about our national pride. And we wanted to do this with our own tool.

The first thing… Continue

Added by BTBuckets on June 22, 2010 at 12:00pm — 2 Comments

BTBuckets Automatically post a new message on Twitter based on user behavior on your site

There are some behaviors on our site that are simply precious (the analysts call them conversions). How about tweeting about a specific on your site?

Ok, but how can this be useful?

Why does everything have to be useful, can't something just be fun?! Well, we did some brainstorming on ideas that could make this interesting:

  • tweet about conversions on your site to a private twitter account (this is real-time information!
… Continue

Added by BTBuckets on June 17, 2010 at 12:30pm — 1 Comment

BTBuckets Facebook integration

Did you know that:
  • Men prefer formal language on websites while women prefer informal;
  • Older folks prefer white or light backgrounds with dark text and the younger people preferring black (dark) backgrounds with white or other colored text;
  • Cats lack the ability to pick out shades of red.
Source: Color Preferences in Web Design - University of Norther… Continue

Added by BTBuckets on June 7, 2010 at 8:00pm — 1 Comment

BTBuckets BTBuckets debuted Adwords Retargeting Integration at Google I/O 2010

BTBuckets participated in the Google I/O Sandbox in San Francisco last week discussing the new Chrome and Adwords integration features with their free behavioral segmentation and targeting platform.

During the Google I/O conference on May 19-20 in San Francisco, the 5,000 conference participants had an opportunity to be the first to test new features presented by the BTBuckets's founders. BTBuckets debuted their new Google Chrome plugin offering one-click integrations… Continue

Added by BTBuckets on May 26, 2010 at 4:30pm — No Comments

BTBuckets Facebook automatic demographic targeting

UPDATE (May 20)

As we wrote this blog post it occured to us that not everybody in the BTBuckets community knows the values that BTBuckets stands for... that, and the fact that the Facebook Connect feature reside on the privacy realm, led us to write this comment.

Under no circumstances will BTBuckets use personal identifiable information (PII). BTBuckets and other serious companies are at the forefront of a huge technological challenge:… Continue

Added by BTBuckets on May 19, 2010 at 1:30am — No Comments

BTBuckets Upcoming App Engine scheduled maintenance

There will be a scheduled maintenance on Google App Engine, where we run BTBuckets profiling engine, on April 28th and May 5th, both from 1 to 2 pm Pacific Time.

Any changes made on your buckets and targets will not be available during the maintenance, however, users will still be clustered and the targets will run, without any limitations. We will save and queue changes made to the BTBuckets accounts and will synchronize them once the maintenance is over. If you have any questions re… Continue

Added by BTBuckets on May 5, 2010 at 6:02pm — No Comments

BTBuckets Browser plugin news: Chrome version available

We've just launched the Google Chrome version of our browser plugin to integrate BTBuckets with Google Analytics and Google Website Optmizer within the browser.

Firefox users have this for some time, and now it's available for Google Chrome users with the same features. Check it out and see what you can do with it.

Continue

Added by BTBuckets on April 12, 2010 at 12:30pm — No Comments

BTBuckets New feature: Wordpress plugin

IMPORTANTE UPDATE:

This plugin has been deprecated. To integrate BTBuckets with your Wordpress blog, please use this Wordpress plugin.


If you're a Wordpress user, you can now add segmentation and behavioral target
… Continue

Added by BTBuckets on March 5, 2010 at 5:30pm — No Comments

BTBuckets Full IP intelligence experience and other nice news

New options on IP intelligence

Some weeks ago, we made it possible to segment and target users based on their geographical location, defined by either City, State or Country. Now, we're extending Geolocation to also support Internet Service Providers and Organizations over the world. This means BTBuckets can now also target users within a single Organization or ISP, or any subset of them.

T… Continue

Added by BTBuckets on February 11, 2010 at 5:30pm — No Comments

BTBuckets New configuration user interface

We've just rolled out a very nice update to the buckets configuration tools. This means the configuration and presentation of the bucket profile is much better. Take a look:

The main changes the new interface implements are: one-click rule configuration and one-click condition logic change. To add a new rul… Continue

Added by BTBuckets on February 4, 2010 at 3:10pm — No Comments

BTBuckets New Feature: Geolocation targeting in a few clicks

UPDATE: To make easier the task of segmenting companies, we've created a new option inside Organization segmentation. Now, you can select Fortune 500 to profile users coming from the top 500 companies based on the latest Fortune ranking!

For the past few years, there's been an increasing demand for Geolocation support on any software, service or device out there. It's very useful in a behavioral targeting/profiling service, for instance,… Continue

Added by BTBuckets on January 21, 2010 at 4:30pm — 2 Comments

BTBuckets New feature: Browser plugin

The webanalytics industry has gained a lot of momentum in the last few years, and today the ability to analyze a site has become very advanced and at the same time, much easier. Google recently announced site intelligence feature that even does the analysis for you.

The next step in the webanalytics evolution is: action.

Today, when you notice a behavior on you… Continue

Added by BTBuckets on January 6, 2010 at 9:30am — No Comments

BTBuckets Infrastructure upgrade

We are continuously monitoring our application on our cloud computing providers (Google AppEngine and Amazon EC2) and constantly optimizing our infra-structure to guarantee that the BTBuckets applicacation runs as fast as possible on your site. After a year of understanding request behavior with both our cloud computing providers, we decided to switch the hosting of our static javascript file from Amazon EC2 to Google Appengine. This is a one-time change and no configuration update (either buck… Continue

Added by BTBuckets on December 9, 2009 at 6:02pm — No Comments

BTBuckets BTBuckets is out of beta

BTBuckets, the free web segmentation tool is reached its 1st anniversary, and there are a lot of reasons to celebrate! After one year, we've been helping hundreds of websites to create a better experience to their users. Also, we've been recognized by many analytics experts as a powerful solution for personalization. Our mission is to create a simple and flexible solution to empower the websites to make the internet a friendlier place to their users. We still have a long journey, but thanks to… Continue

Added by BTBuckets on October 21, 2009 at 8:24pm — No Comments

Douglas Tokuno New feature: Default Buckets

One of the biggest challenges regarding Behavioral Targeting is to create relevant segments and configure them correctly. BTBuckets is thriving to make this mission increasingly easier for users. For that reason, we're launching our "Default Buckets". Now, everybody has a new way to automatically add four popular buckets to their profiles, without any configuration effort. The buckets are: New Visi… Continue

Added by Douglas Tokuno on October 13, 2009 at 9:30pm — 1 Comment

Douglas Tokuno Improvement on Targeting: selecting your URLs

Recently, we have launched the targeting feature for BTBuckets. This allowed to configure HTML/Javascript code to be presented to segmented users straight from within the BTBuckets interface and already using the tags already installed with BTBuckets. Now, you have a new option to select the URLs that you want to deliver the target code (or apply regular expressions to a set of URLs). Imagine that you want to change an image for users belonging to a specific bucket - but just present on your h… Continue

Added by Douglas Tokuno on September 18, 2009 at 7:00pm — No Comments

Douglas Tokuno Shared buckets for subdomains

We’ve received many questions about using BTBuckets within different websites. We still do not support sharing bucket information among different domains (BTBuckets works with 1st party cookies). We’re working to release this feature soon. However, we’re allowing sharing buckets between subdomains with the main domain. If you have www.yoursite.com and content.yoursite.com, you can configure profiling settings and share buckets content between both websites. In… Continue

Added by Douglas Tokuno on September 11, 2009 at 7:00pm — No Comments

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