Free Behavioral Targeting and Segmentation - BTBuckets

Phillip Klien
  • Male
  • Sao Paulo, SP
  • Brazil
Share on Facebook
Share Twitter

Phillip Klien's Discussions

Bringing Facebook Connect demographic data to Google Analytics via BTBuckets
1 Reply

I have been fooling around with some possibilities of using demographic data from Facebook Connect integrated with BTBuckets - and one immediate advantage is the ability to understand user behavior…Continue

Tags: facebook, analytics, webanalytics, googleanalytics, google

Started this discussion. Last reply by Carl Rajkowski Jun 10, 2010.

Using targeting code segmentation only on your home-page

A lot of users have asked us how to create a specific targeting code for a bucket that will only be displayed on their site's homepage.There is a simple regular expression solution that can be used…Continue

Tags: homepage, targeting

Started Nov 23, 2009

Gifts Received

Gift

Phillip Klien has not received any gifts yet

Give a Gift

 

Phillip Klien's Page

Latest Activity

Phillip Klien replied to Robert V's discussion Target problem
"Hi Robert - maybe we can help you if you send us the URL of the website you are using. If you prefer, we can try to help privately you via email.  Simply fill out this contact form.Cheers!"
Feb 3, 2011
Phillip Klien replied to Robert V's discussion Target problem
"Hi Robert -   You can create a new bucket that will be used with this target.  This new bucket has two rules, example: all users - create a "viewed a page" rule in the bucket for users who saw the "/" contains…"
Feb 2, 2011
Phillip Klien replied to Julian Brewer's discussion Targeting against a SQL D/Base of customers
"Hi Julian - BTBuckets can access first party cookies for segmentation and targeting. What type of segmentation and personalization do you have in mind? Please contact us directly if you would like to discuss this opportunity in more…"
Sep 1, 2010
Phillip Klien posted a blog post

Targeting users based on technical information

We just added three new types of clustering filters in the BTBuckets interface:language: segment users based on the language and locale of their browser;browser: cluster users based on what browser and/or browser version;operating system: bucket users based on what operating system they use (includes mobile devices, such as the iPad).This will now allow you to enhance existing buckets or create new buckets based on this information.What this really means is now you can have a customized…See More
Aug 30, 2010
Phillip Klien commented on BTBuckets's blog post Facebook integration
"Here's a great immediate use for this type of integration: Facebook demographic data in your Google Analytics."
Jul 12, 2010
Phillip Klien posted a blog post

Optimization Case with Tel3 PDF Download

We just published a PDF case with our client Tel3. The results are amazing:Conversions improved by 136% in the first three months after the BTBuckets was implemented on the home page.Download Tel3 CaseSee More
Jun 22, 2010
Phillip Klien replied to vijay simha reddy's discussion Why should I Use this BT Buckets???
"Hello Vijay - A simple, yet powerful use, is to create custom content and a unique experience for users from different countries. Check out what BTBuckets did for Brazilian…"
Jun 22, 2010
Phillip Klien commented on BTBuckets's blog post Automatically post a new message on Twitter based on user behavior on your site
"I loved the implementation http://poundapixel.com/ did! Since they sell pixel space, whenever a user buys some pixels, a tweet is posted on their twitter account: http://twitter.com/poundapixel"
Jun 17, 2010
Carl Rajkowski replied to Phillip Klien's discussion Bringing Facebook Connect demographic data to Google Analytics via BTBuckets
"Wow this is great. Thank you so much for sharing."
Jun 10, 2010
Phillip Klien posted a discussion

Bringing Facebook Connect demographic data to Google Analytics via BTBuckets

I have been fooling around with some possibilities of using demographic data from Facebook Connect integrated with BTBuckets - and one immediate advantage is the ability to understand user behavior based on this data. Demographic data in your webanalytics platform.So, if you use the Facebook Connect + Google Analytics + BTBuckets combo - I created a targeting code that allows you to automatically feed Google Analytics…See More
Jun 9, 2010
Phillip Klien posted a blog post

Hello World! Welcome to BTBuckets!

The internet is a wonderful medium - being able to follow and understand your visitor’s behavior allows sites to greatly enhance user engagement. However, we believe that sites have not been able to completely tap the source of behavioral cues to create superb user experiences.We wanted to create an open segmentation tool that is simple to install yet capable of creating user clusters based on any combination of behavior. We wanted to allow sites to use these clusters to create unprecedented…See More
May 26, 2010
Liz Kulin commented on Phillip Klien's blog post Adserver Behavioral Targeting
"Hi Phillip, when targeting and re-targeting ads, i would also add that it is important who your ad network is and what they are able to do for you. ZEDO, inc has some solutions for advertisers and affiliates who are looking to learn more, and start…"
Mar 29, 2010
Phillip Klien posted a discussion

Using targeting code segmentation only on your home-page

A lot of users have asked us how to create a specific targeting code for a bucket that will only be displayed on their site's homepage.There is a simple regular expression solution that can be used to limit segmentation on the homepage. First, make sure you have a bucket you want to use with the targeting code. Next, in the targeting code interface, scroll to the bottom of the screen and add the following URL regular expression ( in this example, we are assuming your site's url is…See More
Nov 23, 2009
Phillip Klien replied to David Mesman's discussion Buckets based on multiple keywords from search engines
"Hi Dave - Because BTBuckets uses regular expressions for bucket creation, add a backslash before the + symbol. In other words, your two rules should be: * came from google.com * came from term1\+term2 - PK"
Nov 19, 2009
Rob commented on Phillip Klien's blog post Adserver Behavioral Targeting
"The OpenX integration file doesn't exsist? http://btbuckets.com/w/images/5/5c/Bucket_openx.zip"
Oct 25, 2009
Phillip Klien's 2 blog posts were featured
Oct 15, 2009

Profile Information

Company
BTBuckets
Position
Founder
Website Address
http://twitter.com/pklien

Phillip Klien's Blog

Targeting users based on technical information

We just added three new types of clustering filters in the BTBuckets interface:

  • language: segment users based on the language and locale of their browser;
  • browser: cluster users based on what browser and/or browser version;
  • operating system: bucket users based on what operating system they use (includes mobile devices, such as the iPad).

This will now allow you to enhance existing…

Continue

Posted on August 30, 2010 at 5:25pm

Optimization Case with Tel3 PDF Download

We just published a PDF case with our client Tel3. The results are amazing:


Conversions improved by…
Continue

Posted on August 11, 2009 at 3:00pm

Google Website Optimizer with Behavioral Segmentation

*UPDATE* Before reading this article, check out our GWO integration page.


The latest proven trend in website optimization are A/B and Multivariate testing. By using science (and user response) to identify the best versions of your site content and design, you will improve ROI. Some benefits of using testing are:

  • Increase website conversion…
Continue

Posted on June 10, 2009 at 7:30pm

True ROI Marketing Attribution with Google Analytics

The Question: Does Display provide Search lift?

We want to help answer one question for your marketing efforts: does Display really help Search conversions? In other words, we want to let you go to your company's CMO and let him know if he/she should continue to invest in display advertising or not.



Marketing Attribution Background Info

One of the most discussed subjects about measuring marketing ROI is the attribution factor. One of the best… Continue

Posted on May 26, 2009 at 11:00pm

Comment Wall

You need to be a member of Free Behavioral Targeting and Segmentation - BTBuckets to add comments!

Join Free Behavioral Targeting and Segmentation - BTBuckets

  • No comments yet!
 
 
 

Follow us on Twitter

© 2013   Created by BTBuckets.

Badges  |  Report an Issue  |  Terms of Service