BTBuckets's Page

At Google I/O we met a lot of excellent developers and discussed how BTBuckets can help them leverage their objectives by grasping the best of what segmentation has to offer. And we met Thaya Kareeson, who developed the WP Greet Box WordPress Plugin, a simple yet powerful segmentation plugin with over 170,000 downloads, who was probably the most excited with the dynamic… Continue

Brazil is a very proud country - specially proud of their national soccer team. The biggest catalyst for "futebol" pride demonstration is the World Cup. The country stops and stares at what happens on the soccer field.

BTBuckets is Brazilian and we feel the need to participate in this excitement. Although all of our communication is done in English we felt the need to let other Brazilians know about our national pride. And we wanted to do this with our own tool.

The first thing… Continue

There are some behaviors on our site that are simply precious (the analysts call them conversions). How about tweeting about a specific on your site?

Ok, but how can this be useful?

Why does everything have to be useful, can't something just be fun?! Well, we did some brainstorming on ideas that could make this interesting:

• tweet about conversions on your site to a private twitter account (this is real-time information!

… Continue

Did you know that:

• Men prefer formal language on websites while women prefer informal;
  


• Older folks prefer white or light backgrounds with dark text and the younger people preferring black (dark) backgrounds with white or other colored text;


• Cats lack the ability to pick out shades of red.
  

Source: Color Preferences in Web Design - University of Norther… Continue

BTBuckets participated in the Google I/O Sandbox in San Francisco last week discussing the new Chrome and Adwords integration features with their free behavioral segmentation and targeting platform.



During the Google I/O conference on May 19-20 in San Francisco, the 5,000 conference participants had an opportunity to be the first to test new features presented by the BTBuckets's founders. BTBuckets debuted their new Google Chrome plugin offering one-click integrations… Continue