Smart AdServer

ABOUT SMART ADSERVER

Established in 2001, Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad/tablets display campaigns. With these innovative functions and outstanding quality of service, Smart AdServer today has more than 300 clients on four continents.Clients includes media agencies/advertisers like Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, as well as many sites and accounts like Canal+, Deezer, PIXmania, Axel Springer, Fox International Channels... and also for the mobile solution, YOC Media Network, Hi-media, Tomorrow Focus.

Behavioral Targeting in Smart Adserver

Even with great targeting features Smart Adserver is (as it's name says) an Ad Server, and not a segmentation tool.
But it predicts the integration with some mechanisms, including behavior targeting mechanisms. Due to the nature of BTBuckets and Smart Adserver, it's pretty simple to integrate them, making possible to target your bucketed visitors with your Smart Adserver campaigns.

• The integration between them, make uses of the 'keyword targeting' of Smart platform.

• It will be necessary prepare a javascript variable containing the visitor's buckets data, and send them to Smart Adserver, bellow the BTBuckets tag, and before the Smart Adserver call (see below):

                         
 var _btbseg='';
 var _btb_=$BTB.getAllUserBuckets();
 for(var b=0;b<_btb_.length;b++)
 {
 _btbseg=_btbseg+_btb_[b]+'=1;';
 }
 

• Change on all Smart AdServer calls the variable as bellow:

–

from:

               sas_target='';

to:

               sas_target=_btbseg;

• BTBuckets will send the segmentation trought the sas_target parameter.

• The buckets taxonomy is friendly_name=1. Each bucket 'friendly_name' can be configured on the 'buckets' tab on your BTBuckets account.

• To create a segmented campaign, all you need to do is to use the campaign segmentation field on Smart AdServer.

• To segment visitors using a specific bucket type the configured bucket 'friendly_name' as the key for the segmentation, and the value as always 1, every time you want to show the midia to visitors that are 'in the bucket'.

• Below you can see the screens that show you how to proceed on Smart AdServer.