Even with great targeting features Smart Adserver is (as it's name says) an Ad Server, and not a segmentation tool.
But it predicts the integration with some mechanisms, including behavior targeting mechanisms. Due to the nature of BTBuckets and Smart Adserver, it's pretty simple to integrate them, making possible to target your bucketed visitors with your Smart Adserver campaigns.
• The integration between them, make uses of the 'keyword targeting' of Smart platform.
• Change on all Smart AdServer calls the variable as bellow:
• BTBuckets will send the segmentation trought the sas_target parameter.
• The buckets taxonomy is friendly_name=1. Each bucket 'friendly_name' can be configured on the 'buckets' tab on your BTBuckets account.
• To create a segmented campaign, all you need to do is to use the campaign segmentation field on Smart AdServer.
• To segment visitors using a specific bucket type the configured bucket 'friendly_name' as the key for the segmentation, and the value as always 1, every time you want to show the midia to visitors that are 'in the bucket'.
• Below you can see the screens that show you how to proceed on Smart AdServer.