Google Website Optimizer

Google Website Optimizer Segmentation

The latest proven trend in website optimization are A/B and Multivariate testing. By using science (and user response) to identify the best versions of your site content and design, you will improve ROI. Some benefits of using testing are:

• Increase website conversion rates
• Decrease visitor bounce rates
• Increase time spent on your site
• Increase visitor satisfaction
• Eliminate guesswork from site design

Google's Website Optimizer (GWO) is a free A/B and Multivariate testing tool. To learn more on how to use this tool - we recommend reading Bryan Eisenberg’s non-technical technical guide The 10 Minute Guide to Testing with Google Website Optimizer (PDF).

So now that you are testing your website - you now realize that not all customers should be tested equally. Users who reached your site through an organic branded keyword search are different from users that clicked on a banner. Why not create different tests for different target markets? Use BTBuckets to create tests to specific user segments.

With BTBuckets, you can now creat A/B or Multivariate tests for only specific segments.

Browser Plugin Integration

To simplify tag implementation, we created a browser plugin that simplifies the segmentation integration and autoamtically updates the GWO tags to segment based on BTBuckets for A/B tests.

BTBuckets with Multivariate tests in GWO

We still have not implemented integration in our browser plugin for a segmented multivatirate test within GWO, but you can segment these types of tests by following these steps:

1. Create a new multivariate test in GWO;
2. Define all the elements and variations that will be tested;
3. Implement all javascript code as described by GWO on your webpage;
4. Once the GWO implementation is complete, place the BTBuckets tag BEFORE the GWO tags on the test and conversion pages;
5. Update the GWO tags on your webpage by adding the code in red below (do notice the closing brackets at the end of the script);
6. Create the bucket you wish to apply the test to and replace the italics section of the code below with it's friendly name;

TEST PAGE: Control Script

<!-- Google Website Optimizer Control Script -->
<script>
function utmx_section(){}function utmx(){}
(function(){var k='2427887558',d=document,l=d.location,c=d.cookie;function f(n){
if(c){var i=c.indexOf(n+'=');if(i>-1){var j=c.indexOf(';',i);return c.substring(i+n.
length+1,j<0?c.length:j)}}}var x=f('__utmx'),xx=f('__utmxx'),h=l.hash;
if($BTB.isUserOnBucket('default_social_media') == true) {
d.write('<sc'+'ript src="'+
'http'+(l.protocol=='https:'?'s://ssl':'://www')+'.google-analytics.com'
+'/siteopt.js?v=1&utmxkey='+k+'&utmx='+(x?x:'')+'&utmxx='+(xx?xx:'')+'&utmxtime='
+new Date().valueOf()+(h?'&utmxhash='+escape(h.substr(1)):'')+
'" type="text/javascript" charset="utf-8"></sc'+'ript>')})();
} </script>
<!-- End of Google Website Optimizer Control Script -->


TEST PAGE: Tracking Script

<!-- Google Website Optimizer Tracking Script -->
<script type="text/javascript">
if(typeof(_gat)!='object')document.write('<sc'+'ript src="http'+
(document.location.protocol=='https:'?'s://ssl':'://www')+
'.google-analytics.com/ga.js"></sc'+'ript>')</script>
<script type="text/javascript">
if($BTB.isUserOnBucket('default_social_media') == true) {
try {
var gwoTracker=_gat._getTracker("UA-7134648-1");
gwoTracker._trackPageview("/2427887558/test");
}catch(err){} } </script>
<!-- End of Google Website Optimizer Tracking Script -->


TEST PAGE: Page Sections

No updates necessary


CONVERSION PAGE: Conversion Script

<!-- Google Website Optimizer Conversion Script -->
<script type="text/javascript">
if(typeof(_gat)!='object')document.write('<sc'+'ript src="http'+
(document.location.protocol=='https:'?'s://ssl':'://www')+
'.google-analytics.com/ga.js"></sc'+'ript>')</script>
<script type="text/javascript">
if($BTB.isUserOnBucket('default_social_media') == true) {
try {
var gwoTracker=_gat._getTracker("UA-7134648-1");
gwoTracker._trackPageview("/2427887558/goal");
}catch(err){} } </script>
<!-- End of Google Website Optimizer Conversion Script -->

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