Although DFP does have great targeting capabilities (such as geographic and browser type), integration with BTBuckets will enhance these offerings and allow true behavioral segmentation. With the integration proposed below, you will be able to target banners to users belonging to specific buckets.
Code to be added to DFP calls:
var btbucketsBTB = $BTB.getAllUserBuckets();
for (BTBx in btbucketsBTB)
The code above will tell the DFP tag all of the friendly names of the buckets that user belongs to.
The first thing to do is to tell DFP what buckets will be used in the integration. Follow these steps in the DFP interface, to allow custom variable targeting (more information: Dart's Define custom targeting criteria help page):
You can add a combination of buckets to segment your line item. For more detailed information, please review Dart's Custom Targeting help page.
Here are some ideas on how to use BTBuckets with DFP:
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