Definitions

We have selected some terms we think some of you may not be acquainted with.

Behavioral Targeting

Behavioral Targeting, or BT, is a type of marketing or personalization effort which uses information gathered by a web analytics collection system to create offers of content to match preferences (source: Wicked Sciences).

Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them (source: Wikipedia).

Bucket

(also known as "cluster" or "segment") A group or bunch of several discrete items that are close to each other. A significant subset within a population (source: Wikipedia).

Cookie

A packet of information sent by a server to a World Wide Web browser and then returned by the browser each time it accesses that server, used to maintain state between otherwise stateless HTTP transactions, for example, to identify the user (source Wikipedia). For more information about BTBuckets's cookies, visit our cookie page.

Friendly Name

Term used to define the coding name BTBuckets attributes to a specific segment. The friendly name is included as a variable for use for integrations with our API.

Page view

The number of times a page (an analyst-definable unit of content) was viewed. (source: Web analytics association).

Persona

A thumbnail summary of the characteristics, needs, motivations and environment of group or segment of website users. (source: E-marketing Glossary).

Targeting Code

BTBuckets allows you to insert HTML code and/or Javascript directly on your pages with the targeting code feature based upon which buckets the users belongs to. This allows for instant page updates without the need to udpate code on the website. BTBuckets already has some suggested targeting codes that can be used on your site.

Visit

A visit is an interaction, by an individual, with a web site consisting of one or more requests for an analyst-definable unit of content (i.e. "page view"). If an individual has not taken another action (typically additional page views) on the site within a specified time period, the visit session will terminate. (source: Web analytics association).