Using BTBuckets for special landing pages
A few days ago, Sarah Deatley published a blog post telling her experience in using some tools for behavioral targeting. She configured a bucket and targeted a custom message for returning visitor using one of the pre-defined target codes.
Another interesting usage is creating tailored landing pages for specific users. You can check on your web analytics some relevants referrers and create another web page for those users.
On BTBuckets, setup a bucket with this profile and create a targeting redirecting for the web page created. When a user come from the referrer configured, he or she will be redirected to the special landing page.
Then, you can verify on your web analytics if this new landing page is creating more engagement or conversions.
Another interesting usage is creating tailored landing pages for specific users. You can check on your web analytics some relevants referrers and create another web page for those users.
On BTBuckets, setup a bucket with this profile and create a targeting redirecting for the web page created. When a user come from the referrer configured, he or she will be redirected to the special landing page.
Then, you can verify on your web analytics if this new landing page is creating more engagement or conversions.
Replies to This Discussion
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Permalink Reply by Hamish Nuttall on -
Is it possible to target users from a specific geographical area - e.g. we might have an offer for people in one city?
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Permalink Reply by BTBuckets on -
It will be possible to do this kind of profiling very soon. We're working on it right now!
Stay tuned in our community for news! ;-)
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Permalink Reply by BTBuckets on
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Hello Hamish,
Last January 21 we added the Geolocation profiling to the BTBuckets. Check it out :-).
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