Free Behavioral Targeting and Segmentation - BTBuckets

Hello bucketers :-),
I'm trying to use geolocation targeting for some major cities in Czech republic. I've set up several buckets for "Czech Republic" (country-level), for "Prague" (city-level) and for "Ceske Budejovice" (city-level) visitors. For these buckets I've created some simple targeting just by appending a paragraph with "Hello to Prague".

The problem is that nobody of my Prague friends (no big sample, just a dozen of them), who visited the page, saw the city-level greeting. But everybody saw the country-level greeting "Hello Czechs".

When I was creating the buckets, it suggested me the precise city names, so I think that they exist in the geo database. Do you know anything about BTBucket's precision of city-level recognition? 

Do you have similar problems with the geo precision in some other countries?

Thanks

Pavel Jasek

Tags: geolocation

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Hi Pavel,

Our GeoIP solution provider is MaxMind. We monthly update the GeoIP database.

The accuracy for country level is 99.5%. However, in the city level it depends of each country. For example, in the US the accuracy reaches 79%.

Please, visit the link below to check your country accuracy:

http://www.maxmind.com/app/geolite_city_accuracy

BTBuckets Team

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